Toyota named no. 1 automotive brand
Wednesday 05 October 2011 | By Evolution InternetBack to Newsroom
Toyota Hilux drivers may be interested to hear that Toyota has retained its position as the world's top-rated automotive brand.
A report from Interbrand revealed the company has improved its performance by six percentage points on 2010 and commands 11th place overall in the latest global brand value study.
The manufacturer was praised for its efforts in meeting the challenges it faced after the Japanese earthquake and tsunami earlier this year.
Interbrand said: "Even though Toyota faced both an internal crisis and an external crisis, the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalising on its ... green efforts."
The report is compiled by calculating the rankings on analysis of the role of a brand in purchase decisions, the financial performance of branded products and the strength of the brand in securing earnings for a company.
Meanwhile, drink giant Coca-Cola took the number one spot overall in Interbrand's 2011 Best Global Brands report.
