Pickup truck manufacturer asks public for Ideas for Good
Thursday 11 November 2010 | By Evolution InternetBack to Newsroom
Toyota, which makes the pickup truck leasing model the Hilux, has launched a new campaign called Ideas for Good.
It is appealing for members of the public to send in their ideas on how technology developed by Toyota for use in its vehicles could benefit society outside of the motor industry.
These technologies include injury-simulation software THUMS, Hybrid Synergy Drive, which converts breaking energy into electricity and Toyota's Advanced Parking Guidance System, which uses ultrasonic sensors to help drivers park.
Submissions, which will be open until February 28th, will be evaluated by a panel of independent judges with the winners of the challenge getting the opportunity to bring their ideas to life by participating in a design session.
"We're sharing a side of Toyota that many are not aware of and engaging the public in a way we've never done before," said Toyota's Bill Fay.
"We're shining a light on some of our revolutionary technologies, which have been used to improve people's quality of life, in order to encourage the public to help us identify the next big idea for good."