New VW Pickup truck to be launched
Friday 06 November 2009 | By Shane SelbyBack to Newsroom
The new Volkswagen pick-up, which was showcased as a concept last year, is due to be launched in Europe in the spring of 2010 and will be called the Amarok.
The new name translates into "wolf" in the language of the Inuit, one of the Eskimo people who live in Northern Canada and Greenland.
Developed from scratch, the new Volkswagen Amarok will be launched as a double cab pick-up with four-wheel drive, with a single-cab version being introduced later. Power will come from Volkswagen`s next generation of common rail turbo engines which claim to offer class leading fuel consumption and emissions.
Stephen Schaller, CEO of Volkswagen Commercial Vehicles, said "This name fits the characteristics of our pick-up perfectly, which will set new standards in its class. We took great care selecting this name, which will be used globally and is meant to invoke positive associations in all the relevant international markets. The Amarok is a powerful and robust vehicle with great stamina, just like the wolf".
