Isuzu pickups growing in popularity

Thursday 15 March 2012 | By Evolution InternetBack to Newsroom

Isuzu pickups growing in popularity

The growing popularity of Isuzu vehicles among UK businesses has been illustrated by new figures showing that the bulk of the manufacturer's European sales throughout 2011 came from the British market.

Sales of the Isuzu Rodeo increased by 11 per cent year on year to 2,431, representing 17 per cent of all Isuzu pickup registrations across the continent over the year, while overall Isuzu pickup sales in the UK also experienced an 11 per cent upturn. The result means the company's British arm was its most successful European operation last year, the first time its 97-strong UK dealer network has achieved this feat.

Turkey and France, the nearest challengers to the British market, racked up Isuzu pickup sales of 2,296 and 2,003 units respectively.

This news marks the continuation of a trend that has seen Isuzu's UK sales more than double over the past three years as an increasing number of businesses choose vehicles such as the Rodeo.

Since its introduction in the late 1980s, the Japanese marque has expanded its Rodeo range and now offers British motorists five different models - the 4x2 Single Cab, Denver, Denver Max, Denver Max Plus and Denver Max LE.

The entry-level 4x2 Single Cab Isuzu Rodeo offers a best-in-class towing capability of 2,500 kg and is able to carry a substantial payload of up to 1,235 kg. The load area measures 242 cm by 172 cm and the vehicle also allows a significant ground clearance of 19.5 cm. Power steering, a five-speed gearbox and ABS are among the other features designed to improve the driving experience of the pickup.

William Brown, general manager of Isuzu, claimed British businesses have been impressed by the "rugged" and "highly capable" Rodeo, thanks in part to the vehicle's growing reputation as a reliable means of transporting loads of all shapes and sizes.

Commenting on the success enjoyed by the Rodeo within the UK, he said: "This achievement is also a reflection of the professionalism and dedication of our retail network.

"The hard work of our dealers is fundamental to the continued rise of the Isuzu brand's reputation, and the impressive year-on-year sales growth of the Rodeo pickup.

"Our challenge for 2012 - a year in which an all-new model will be launched to replace the Rodeo - is to further build our sales momentum and maintain our status as Isuzu's number one market in Europe."

The Japanese manufacturer has already announced plans to phase out the Rodeo range this year following the June launch of its new pickup, the D-Max.

Designed to build on the solid reputation of its predecessor, the D-Max is billed by Isuzu as a robust, dependable and highly capable pickup that was created following the most in-depth product development programme in the company's history.

Among the enhancements that the vehicle boasts over the Rodeo are a range of extensively redeveloped diesel engines, which offer improved fuel consumption and emissions, as well as more accessible and flexible torque and power.

Mr Brown insisted the vehicle will help to boost Isuzu's status among professionals in the pickup market and expressed confidence that it will continue the company's recent impressive record in achieving year-on-year sales growth.

"The result of an exhaustive development process that included extensive research amongst customers around the world, the all-new Isuzu D-Max is an incredibly appealing package that will deliver in every key area that matters to those in farming, construction and other outdoor industries," he added.

Isuzu is set to show off its D-Max family at the 2012 Commercial Vehicle Show, which will take place at Birmingham's NEC from April 24th to 26th, giving prospective pickup leasing customers the opportunity to find out more about the range.