'Fewer drivers speeding' in urban areas
Friday 22 July 2011 | By Evolution InternetBack to Newsroom
Toyota Hilux drivers may be among those who are reportedly helping to increase road safety by sticking to speed limits.
Director of policy and research at the Institute of Advanced Motorists Neil Greig claimed that more people than ever are taking care to reduce how fast they travel through urban areas.
"A combination of consistent road safety messages, new road layouts and police enforcement appears to be paying road safety dividends for city people," he stated.
Recent figures from the Department for Transport (DfT) revealed that compared with 1998 when 69 per cent of vehicles were driven at faster than 30mph in urban areas, in 2010 this number had dropped to 46 per cent.
As a result, pedestrian fatalities have fallen significantly from 671 in 2005 to 405 in 2010.
According to the DfT, pedestrians hit by vehicles travelling at 40mph are four times more likely to die than if they were knocked down by those driven at 30mph.
